Doing SEO on your website takes time before you will see its benefits, so you may want to do some paid advertising to help you generate sales for your business. When your paid ads campaign is well-optimised and managed correctly, it can be highly lucrative for your business and show an excellent return on your investment. Below are some of the various types of ads you can use to help you decide which is best for your business.
You can utilise display ads in your paid marketing strategy that can be an excellent way to target your audiences. The ads can be in the form of text, a banner, or an image, and they will appear on various websites to promote your company’s products or services. They are an excellent way to build your brand awareness and to help you get the most out of this type of advertising, and you may want to use a display ads agency to help run and monitor your campaign.
Paid Search Marketing
One of the most common forms of paid advertising is paid search marketing, also known as PPC (pay per click). These can offer some of the highest returns, and your ad will appear when someone searches for the keywords linked to your advert. You will pay a fee whenever someone clicks on your ad, so you need to ensure your campaign is well optimised to maximise your returns. You may also want to get a specialist agency to help you run your PPC unless you have the in-house expertise to run your PPC campaign effectively.
Social Media Advertising
You do not have to run your ads only on the search engines, and you can also use paid ads on social media, which are run similarly. Almost every social media platform has advertisements that you can use on their network, and they can show an excellent return on investment when they are set up and run correctly. There are also digital agencies that specialise in social media advertising that you may want to consider using to help you get the most out of this form of advertising. Some of the best platforms to advertise on include:
These are a small sample of the different ads you can use, and plenty of options are available. Use the services of a reputable digital agency to monitor and optimise your advertising campaigns, and you can help ensure they are profitable and you see an excellent return on your investment.